The Algonquin College Brand Marketing team reached out to me to create a motion graphic video for their AC Vision event in August 2023. The goal was to create an animated version of the workforce diversity data charts.

I was provided with a dataset containing diverse categories and various charts. Our objective was to produce a concise 90-second video to showcase these charts. Additionally, I had access to both the voice-over and music. The video was intended for Algonquin College employees and would be presented during the AC Vision event on campus.

After receiving the script, I immediately began crafting storyboards, envisioning key animations, transitions, and timing. My focus remained on maintaining the brand's identity. After consulting previous client videos with a similar theme, I opted to combine animation with relevant b-roll footage. Once storyboards were approved, I proceeded to create visuals in Adobe Illustrator. Utilizing existing data files, I organized and prepared them for animation. I adhered to the marketing team's branding guide, incorporating their specified color palette and typography.

This project truly put my motion graphic skills to the test, pushing me to explore the full spectrum of tools available in After Effects. Collaborating with the Brand Marketing team at the college was an enjoyable experience, and I'm genuinely thankful for the support they provided throughout. I'm eagerly looking forward to diving into more exciting motion graphic projects ahead.